Give them a Why

 

He who has a why to live can bear almost any how” – Freidrich Nietzsche

Whilst a dramatic statement, its meaning is concerned with; if you have a purpose to life and it is important to you then overcoming obstacles and suffering to achieve will undoubtedly prove worthwhile.  It is could also suggest the means in many cases will justify the ends.

Those who have a firm understanding of why they are here will in the end always figure out a way of accomplishing their goals.

I cannot say I agree, the means will justify the ends, for me I think the WHY is also about the way in which you go about making your accomplishment come about. The WHY therefore is concerned with the end goal personal to you but also the effect you have and the impression you leave.  The WHY is personal and as creatures that want to be liked, loved and remembered it is important to keep this in mind when seeking to accomplish. Personal accomplishment in an accepted group, team, social environment therefore is the most positive of outcomes.

As a leader you are responsible for assigning tasks and duties to others and in the context of your organisation you must so then give your team and people a WHY to work toward and a belief that it can happen and that they will benefit accordingly.

Philip Dawson MBA