What is the single most important aspect of a venture/business/product launch? What is the single most important aspect of enjoying and making the very most of an adventure or experience?
You must be able to give those who are helping you a rewarding experience or guess what? It just isn’t worth doing!
Nothing beats getting really stuck in and working hard. Strategies should and must be based on doing things, doing them well, doing them better than anybody else can do them, doing so that you would buy the product or service and pay more for it than you’re actually charging; that’s strategy! Basics win I hear, and I agree, absolutely agree, totally agree! Basics do win.
Business Basics 101; If you and your team are not enjoying what you are doing how do you think your customer is feeling about your product or service?
This question should not really need an answer, but if you feel you want to answer then you probably need to re-examine your product and service offering.
Do the first things before anything else, this is basics. Deliver on quality and value above all else then tell as many people as you can about your product. If you are delivering the basics of quality and value you really do have something to talk about. But don’t just talk, shout, shout loud, shout loud and often. Use Twitter, FB, LI, Tumblr… use whatever means you can. The public deserve to know just how great you are, how much your product rocks. And… they need to know just how DEDICATED you are to your product, the quality and value of what you are offering.
You must address how you manage, and how your team manages. The economic implosion of 2007/8 didn’t happen because nobody was watching, it happened because they were watching out for themselves only. No quality of service or value for money thinking got in the way of the undignified scrabble for personal gain. There is no way you can deliver great product and service if you are only interested in the money, in the personal gain you’re going to make.
DEDICATION! Be dedicated to your customers, give them great quality of product and value for money, work hard and base your strategy on doing things.
IDEAS FOR FOCUS;
Middle Line Managers; these are the people who make it happen so make them happy, treat them well and listen to what they tell you about your product, service, organisation and customers.
Integrate functions, make them work through problems together #1 way of making the business understand the business!
Listen, listen, listen, talk, then listen some more.
Embrace the ‘aging’ market, its growing at a pace.
Embrace the ‘female’ market, women spend more.
Use those meetings, the ones nobody wants to be at to shape the business culture and attitude.
WORDS OF INSPIRATION;
IN-TOUCH WITH THE MARKET
CUSTOMER NEED = CUSTOMER SUCCESS
MAKE IT MEMORABLE
WOMEN RULE, WOMEN BUY
THE MARKET IS GETTING OLDER
The Wall Street Journal asked Sallie Krawcheck the secret of her success in banking, her answer was enlightening;
“There is absolutely nothing that beats hard work. You hoped when you were coming out of college that you were the smartest, it turned out none of us are. But I could sure out-work a lot of folks.”
The lesson to us all;
DEDICATION, HARD WORK, STRATEGIES BASED ON DOING, PRODUCT/SERVICE QUALITY, VALUE FOR MONEY
Thanks for reading.